The CW Corner – 3-4 Day Maintenance Response

Web services providers are really not much different than most trades. Response times can vary widely. Most good tradespeople can give you an idea of when they are going to get a job done for you. If they’re too busy for you then you’d normally just find someone else.

One of the major concerns we hear expressed in the web services field is about the general lack of timely service. Before dealing with a web company you should know if it’s a one man show – which dictates whether they can respond quickly to most maintenance requests.

My belief is that small changes should be done within 3-4 work days – if not sooner. If a web company does not have staff to be able to do this in that time-frame, that should raise a red flag. A one person company will always have issues should several of its clients require service during the same time frame. One person cannot be truly reliable to be there every time you will need them.

Unfortunately for most, they don’t find out the service will be poor until they are experiencing it. Not to worry – just make the switch then. A good company has backup staff on board to see to it you are taken care of. Do what’s best for your business – deal with reliably staffed web companies who will have people to help you when you need it.

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The CW Corner – Partial Hour Webwork Billing

We hear lots of hype about how the economy is doing so great these days. However, it isn’t necessarily true for all and many have to watch their spending.

Paying expensive expensive maintenance fees

It’s better in YOUR pocket!

One thing to watch is minimum labor/service rates. Checking out how you’re billed for webwork can save you a lot on money over time.

You gain the most advantage for yourself by finding a web company that bills by the minute. Billing by the full hour – or even worse yet – a minimum of more than an hour – is the absolute worst for you as an end web client.

By the minute billing means if a task takes 14 minutes you are billed for 14/60 of the hourly rate. While some complicated website tasks take lots of time – but smaller tasks usually do not take long to do – like changing phone numbers, updating hours, adding or taking down specials, minor modifications to how something looks and the likes of that.

There are companies that will bill you for only the work they do for you – billing you by the minute.

I started doing it that way from the time I started my business in 1998. The business experienced considerable growth. One day, a competitor in my field told me I was “shooting myself in the foot” by charging that way. I ran into him a number of years later. He wasn’t in the web business any more.

There are many companies out there that do business fairly. If you’re paying minimum labor times or so called maintenance plans, then my suggestion is to look for a web company that will treat you fairly. You’ll save a lot of money in the long term.

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The CW Corner – Inflated Maintenance Plans

Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.

Paying expensive expensive maintenance fees

Are you paying expensive maintenance fees?

These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.

I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.

In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.

Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.

In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.

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The CW Corner – Nightly Website Backups

Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.

Nightly Backup ServerI couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.

One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.

Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.

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The CW Corner – Forming Reciprocal Relationships

It’s always great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you.

Businesses built upon reciprocity help each other with success

Businesses built upon reciprocity help each other with success. Photo by Charles Oropallo.

As a point of curiosity I usually ask when the last time was that a company received referrals from their web hoster or web developer. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer others back to their own clients.

You need a web developer that does that as a rule rather than as a request. You need a developer that one or more of its staff are in high powered networking chapters and experienced at referring business back to their own clients.

That’s what reciprocity is all about. You need a web company that practices that at every opportunity.

One way that can be done is if the web development company has a directory they can be part of. That helps clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.

If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!

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