I’ve mentioned SEO (Search Engine Optimization) throughout many articles. While it is important – I believe it’s the most abused area of website development.
SEO scammers are excellent liars!
It’s important for your business website to be found in the search engines. That is best and most inexpensively done by having pertinent material in your website so the search engines see your website as pertinent or closely related to a topic.
There are many unscrupulous individuals and companies out there selling just plain bogus SEO. It’s often impossible to discern the truth. There are no regulations or meaningful certifications in this field.
As an example – let’s say you receive a dozen Viagra spam messages in a month. Does that mean you need it? Certainly just because a number of spam messages are saying you need something doesn’t turn it into a fact.
Why would you believe the same about SEO regarding your search placements on the Internet? Our web clients are bombarded with spam and with phone calls saying they need this and that for their websites. Some fall prey to these sales pitches and some even go out of business as a result of spending hundreds of dollars each month on scams.
Your web developer should care about you as a client – should want you to be as successful as possible and not up-selling you right out of business.
The worst part of the SEO scams is they can oftentimes hurt your placement with the search engines.
Don’t fall prey to the scamsters selling these bogus “services”. Check with your web developer FIRST about such offers to find out if they are for real or whether you actually need them.
Two components of a website are the domain and hosting. Websites are accessed easiest with these.
Domain names are labels typed into web browsers that point to a particular website. Usually they’re a word or words pertinent to the website. Each domain is unique. There can only one of each in the world.
Hosting is a server space for a website. It’s available 24-7 for anyone anytime it is accessed. Websites usually contain coding that shows what the site visitor would view as a website.
Finally, the website coding can reside in the hosted web space. That’s what makes the site appear. Or the coding may just jump off (redirect) to go to a different address.
My favorite analogy is to a house. There’s an address (domain name). It’s rented each month (hosting) so one can show off its furniture (web coding). It doesn’t matter whether there’s a little or lots of furniture – they pay rent (hosting).
No Written Hosting or Domain Contracts Required at CharlesWorks
Does your web company require hosting or domain contracts? Reputable ones won’t. They’re willing to ALWAYS provide the best service to you instead of just before contract renewals.
Contact your hoster to determine whether they’ve locked you in or you’re free to move where you can get the best service.
Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.
I couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.
One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.
Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.
This week is a closely related follow up to last week’s article. As I mentioned then about a lack of a phone number, it seems like it would go without saying that a website trying to sell something should have an email contact someplace on it.
Last week I was referring to a web developer’s website with no telephone number or email address on it. Some developers put forms on their sites to try to get out of displaying an email address. The main issue with forms – besides the fact that form output is more often than not considered spam by many mail servers – is that people generally don’t want to fill them out. It’s much easier these days to click on an email link and send off an email saying exactly what you want to say. Of course you can speak it even more clearly but email may be the next best thing.
If you can’t find an email address to contact someone, my advice is to just move along to the next prospective web developer on your list. You want to deal with a web development company that makes it easy to be reached.
Carrying liability insurance is yet another important part of maintaining a legitimate, caring, responsible business. I’ve come to realize that in the web business many businesses operate without insurance. When something goes wrong, they just change the business name and open as another name.
Businesses operating in this fashion create problems for their potential clients. First and foremost is that should something happen that triggers the need for insurance, the client is stuck totally. The client in such a case may have no recourse or might not even be able to recover damages.
Folks who operate their “businesses” this way are fundamentally dishonest fly-by-nights. It’s easy enough to ask a web developer who handles their insurance needs and a quick check with their agent can verify that.
Avoiding dealing with a dishonest vendor can save you a ton of headaches in the long run.
On the other hand, good, honest businesses are always thinking in terms of the long run. They are thinking in terms of developing healthy business relationships with their clients. Part of that is staying in business so they can continue to provide services to their clients.
Finally, looking at all the items on the checklist we’ve provided in our Web Developer’s Checklist post will ensure you have the best possible shot at a positive experience having your website developed.