The CW Corner – Inflated Maintenance Plans

Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.

Paying expensive expensive maintenance fees

Are you paying expensive maintenance fees?

These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.

I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.

In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.

Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.

In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.

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The CW Corner – The big SEO Scam

I’ve mentioned SEO (Search Engine Optimization) throughout many articles. While it is important – I believe it’s the most abused area of website development.

SEO scammers are great liars

SEO scammers are excellent liars!

It’s important for your business website to be found in the search engines. That is best and most inexpensively done by having pertinent material in your website so the search engines see your website as pertinent or closely related to a topic.

There are many unscrupulous individuals and companies out there selling just plain bogus SEO. It’s often impossible to discern the truth. There are no regulations or meaningful certifications in this field.

As an example – let’s say you receive a dozen Viagra spam messages in a month. Does that mean you need it? Certainly just because a number of spam messages are saying you need something doesn’t turn it into a fact.

Why would you believe the same about SEO regarding your search placements on the Internet? Our web clients are bombarded with spam and with phone calls saying they need this and that for their websites. Some fall prey to these sales pitches and some even go out of business as a result of spending hundreds of dollars each month on scams.

Your web developer should care about you as a client – should want you to be as successful as possible and not up-selling you right out of business.

The worst part of the SEO scams is they can oftentimes hurt your placement with the search engines.

Don’t fall prey to the scamsters selling these bogus “services”. Check with your web developer FIRST about such offers to find out if they are for real or whether you actually need them.

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The CW Corner – Halloween Spoofs

It’s Halloween time again so I thought I’d mention Halloween Spoofs! Well, actually email spoofing happens year round.

Halloween Spoof Ghost - Okay - Spoofing has nothing to do with Ghosts!!An example of spoofing is when emails are sent that are addressed from you (and maybe to you) but you didn’t send them. In that case your address has been “spoofed”.

Spammers and scammers alike do this. There are a couple reasons it’s done.

Sometimes it is malicious. Let’s say someone goes onto numerous websites to sign up for information as XYZ Company. So a ton of spam is sent to XYZ. XYZ finds itself barraged with email and phone spam – wasting lots of their time.

More often XYZ is spoofed to appear to be the sender of spam. Folks local to XYZ are more likely to open the spoofed emails. The spam really isn’t from XYZ – just made to look like it is. So recipients think XYZ is spamming them. They’re annoyed with XYZ and report them as spammers and complain and so on.

Fortunately, spoofing doesn’t account for most Internet issues. It just makes life miserable for XYZ – the target – for a while.

The good news is that usually spoofing usually only lasts a few days. The actual sending server is identified and blocked or shut down.

Always report these issues to your email administrator. Early intervention saves lots of headaches in the long term.

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The CW Corner – Rampant Phishing

When working in the web world as I do, Internet scams appear to be everywhere.

Phishing is defined as the act of attempting to trick the recipient of a malicious email into opening and engaging with it.

It’s amazing how people fall for phishing scams. They fall for them mostly because the emails are designed to appear like the writer isn’t too bright. So immediately the recipient thinks they have the upper hand. Many count on the recipient’s greed – believing they’ll get something for nothing.

The bad guys that develop these schemes are experts. All they do is work scams – day and night. They wouldn’t continue if it didn’t pay off in the long run.

Phishing

Phishing – Image by Tumisu from Pixabay

I read someplace that billions of dollars annually are conned out of people through the various scams out there on the Internet. For the most part – I hate to say – they can’t be stopped. They are sent from all types of email addresses, all types of servers, from all over the world.

Bottom line is that you should keep deleting them. The best course of action is to stop responding to them and opening them. Report them as spam or report them as phishing attempts. Your email provider may provide insight with how to do this. They will ultimately stop coming.

Remember that if the bad guys can’t trick you into parting with your money they will focus on someone else – until they find someone who does. Just don’t be that someone.

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The CW Corner – Nightly Website Backups

Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.

Nightly Backup ServerI couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.

One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.

Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.

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