Something many folks overlook is occasionally checking their website’s functionality. I recommend doing this every couple weeks, but at minimum once a month.
Most websites and the servers they are on are subjected to ongoing software updates. Unless you are paying an additional fee for maintenance checks, it’s normal for things to occasionally break due to updates.
Most website owners are not paying additional fees for such maintenance. This means you really need to take the time to check:
– that the site appears to work properly
– that your hours of operation are correct
– that any website forms are working
– that email addresses are correct
The site operation and forms are most susceptible to software updates. If you have a good web developer, the fixes will happen quickly and it will not cost you too much.
Website maintenance should be thought of like automotive maintenance. We get oil changes. We get inspections. We even make modifications and do repairs to keep our vehicle operating the way we want. And our older vehicles can cost more to upkeep – just like older websites. As websites age, more work needs to be done to keep them secure and working as originally intended.
So check your site every now and then to keep things working and have the correct information out there!
Engagement, in military terms, is described as a fight or battle between armed forces. In web terms, engagement could be thought of as the process of getting an idea across to accomplish a goal.
There are a couple major goals with websites, as I see it. One is to simply share information. Another is to sell products. Make no mistake about it – whether you are selling widgets or ice-cream or trying to increase your congregation – the goal is the essentially the same – getting people engaged.
The first, sharing information, definitely is a precursor to the second. I’d like to focus on the second here.
Websites that are more engaging with their visitors will encourage more sales. With that in mind, it follows that engagement is a result of information and aesthetics.
Aesthetics costs for a website can vary greatly. Graphic design can be time consuming. This equates to higher labor costs. Information in written form, however, is usually the least expensive part of website development. Text can usually be pasted into web pages. This is not usually as labor intensive. Having more information in text format on a website usually equates to more exposure to the public. This is because website visitors can arrive using search engines. And the search engines find your site based upon pertinent content – mostly text.
In a nutshell, if you want an engaging website – which will increase your probability of success on the web – make sure there is plenty of information in text form on it. Search engines will help get folks there and your aesthetics can do the rest.
A popular website sales pitch over the past ten or so years has been about blogging. Many web developers believe that blogging is an absolute must to get found on the web. However, believing doesn’t necessarily make it a fact.
Whether blogging will be a benefit your particular web presence is complicated. There are a number of factors to consider.
A major factor is that blogging requires time to be effective. The time has to be spent by someone entering blog material pertinent to your business or topic into your website. Otherwise you have to pay someone to keep up with it.
Keeping blogs interesting to keep site visitors engaged is another ongoing endeavor. Site visitors won’t return if the material doesn’t hold their interests.
The real power of blogging lies with search engine placement. Search engines rank websites on how pertinent they are to a particular topic or search terms. Search terms are generally words or phrases people type into search engines when they are looking for something. The more pertinent – the higher the ranking. Having more pertinent material on a site increases ranking.
So when considering whether a blog is right for your web presence or not, bear in mind that a blog must be an ongoing, continuing effort. It may be just as effective to simply have a lot of static material on your site explaining details about all your offerings.
I’ve written several articles about specific scams that are occurring on a regular basis on the Internet. They seem to subside for a short time – a very short time – and then a wave of them happens again.
One of the worst – as far as I am concerned – are the ones where the email recipient is being told they must verify their email. These have some common traits with most Internet scams:
1) A sense of urgency – they want you to take care of this immediately
2) A time limit – they give you within 24 hours to act
3) A threat – they tell you your email will be locked.
The first thing you have to understand is that nearly everyone gets these on occasion. I have received them myself in which they are made to look like they are from CharlesWorks. So when our clients get these they tend to become very worried very quickly.
I can’t stress enough that most legitimate companies will not send out messages like these. To fall prey to these can be a real nightmare. With access to one’s email these days the bad guys can wreak havoc in one’s life. The worst cases are called identity theft!
Don’t be the unfortunate one who falls prey to these scammers. If you have been “notified” of something serious – call your provider up and speak with a representative. Just like at my company – it’s a lot easier for us to allay your fears than to have to try to clean up the mess that can happen with compromised accounts.
In the web world, copyrights and trademarks can get business owners in hot water. Many experienced web developers have an awareness of when legal assistance may be required to resolve such issues.
While I am not an attorney, I can say with a fair degree of certainty what items are safe to use on one’s website.
First and foremost are graphics that you create yourself or have created for you by someone you hire to produce them. However, an exception to that is if the graphic created is similar enough to a copyrighted work to create confusion to the viewer.
Next are photographs. Usually using your own photographs is pretty safe. Photos not taken by you is always risky unless you have permission to do so.
There are various sources on the Internet for pictures and graphics that allow unlicensed or licensed use – otherwise “free to use” graphics or photos. Pixabay.com is one example. It has many items that can be used covering many topics, classifications and so forth.
I recommend you use an experienced, seasoned web developer. A general familiarity with trademark and copyright issues is more apt to be found by using a seasoned website developer. When in doubt, as a business owner you should consult a trademark or copyright attorney.
I’ve mentioned SEO (Search Engine Optimization) throughout many articles. While it is important – I believe it’s the most abused area of website development.
SEO scammers are excellent liars!
It’s important for your business website to be found in the search engines. That is best and most inexpensively done by having pertinent material in your website so the search engines see your website as pertinent or closely related to a topic.
There are many unscrupulous individuals and companies out there selling just plain bogus SEO. It’s often impossible to discern the truth. There are no regulations or meaningful certifications in this field.
As an example – let’s say you receive a dozen Viagra spam messages in a month. Does that mean you need it? Certainly just because a number of spam messages are saying you need something doesn’t turn it into a fact.
Why would you believe the same about SEO regarding your search placements on the Internet? Our web clients are bombarded with spam and with phone calls saying they need this and that for their websites. Some fall prey to these sales pitches and some even go out of business as a result of spending hundreds of dollars each month on scams.
Your web developer should care about you as a client – should want you to be as successful as possible and not up-selling you right out of business.
The worst part of the SEO scams is they can oftentimes hurt your placement with the search engines.
Don’t fall prey to the scamsters selling these bogus “services”. Check with your web developer FIRST about such offers to find out if they are for real or whether you actually need them.