The CW Corner – No Domain or Hosting Contracts

Two components of a website are the domain and hosting. Websites are accessed easiest with these.

Domain names are labels typed into web browsers that point to a particular website. Usually they’re a word or words pertinent to the website. Each domain is unique. There can only one of each in the world.

Hosting is a server space for a website. It’s available 24-7 for anyone anytime it is accessed. Websites usually contain coding that shows what the site visitor would view as a website.

Finally, the website coding can reside in the hosted web space. That’s what makes the site appear. Or the coding may just jump off (redirect) to go to a different address.

My favorite analogy is to a house. There’s an address (domain name). It’s rented each month (hosting) so one can show off its furniture (web coding). It doesn’t matter whether there’s a little or lots of furniture – they pay rent (hosting).

Does your web company require hosting or domain contracts? Reputable ones won’t. They’re willing to ALWAYS provide the best service to you instead of just before contract renewals.

Contact your hoster to determine whether they’ve locked you in or you’re free to move where you can get the best service.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Nightly Website Backups

Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.

I couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.

One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.

Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Forming Reciprocal Relationships

It’s always great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you.

Businesses built upon reciprocity help each other with success

Businesses built upon reciprocity help each other with success. Photo by Charles Oropallo.

As a point of curiosity I usually ask when the last time was that a company received referrals from their web hoster or web developer. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer others back to their own clients.

You need a web developer that does that as a rule rather than as a request. You need a developer that one or more of its staff are in high powered networking chapters and experienced at referring business back to their own clients.

That’s what reciprocity is all about. You need a web company that practices that at every opportunity.

One way that can be done is if the web development company has a directory they can be part of. That helps clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.

If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – An Email Contact is Essential

This week is a closely related follow up to last week’s article. As I mentioned then about a lack of a phone number, it seems like it would go without saying that a website trying to sell something should have an email contact someplace on it.

Last week I was referring to a web developer’s website with no telephone number or email address on it. Some developers put forms on their sites to try to get out of displaying an email address. The main issue with forms – besides the fact that form output is more often than not considered spam by many mail servers – is that people generally don’t want to fill them out. It’s much easier these days to click on an email link and send off an email saying exactly what you want to say. Of course you can speak it even more clearly but email may be the next best thing.

Email CharlesWorks at websites@charlesworks.comIf you can’t find an email address to contact someone, my advice is to just move along to the next prospective web developer on your list. You want to deal with a web development company that makes it easy to be reached.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Leaving a Voice Mail

Do I really have to say a web developer simply has to have a phone contact where one can at least leave messages?

As unbelievable as it may seem, there are those out there without a listed phone contact. I saw a website recently where there was no telephone number or email address on it to reach someone for service. I know you won’t believe it when I tell you that individual has been in business for many years.

The owner asked me how I managed to get so many clients and grow CharlesWorks to handling thousands of websites.

Call CharlesWorks at 603-924-9867I couldn’t resist mentioning there was no contact information on the website. The response was they didn’t want lots of junk emails and people knowing their phone number.

It reminded me that back in 1998 I started CharlesWorks because I wanted to help as many people with their web related needs as possible. I knew from having been in business earlier in my life that there are always going to be spam phone calls (just like spam emails). But that’s part of the cost of doing business.

So think twice if you can find a phone number to talk to someone.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Forming Reciprocal Relationships

It is great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you. I always ask folks I meet when the last time was that they received referrals from the web hoster or web developer before moving to CharlesWorks. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer folks back to their own clients.

You need a web developer that does that as a rule. You need a developer that one or more of its staff are in high powered networking chapters and will refer business back to their own clients.

That’s what reciprocity is all about. You need a web company that practices that at every opportunity.

One small way CharlesWorks does that is through its CharlesWorks Directory. We help our clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.

If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail