We hear lots of hype about how the economy is doing so great these days. However, it isn’t necessarily true for all and many have to watch their spending.
It’s better in YOUR pocket!
One thing to watch is minimum labor/service rates. Checking out how you’re billed for webwork can save you a lot on money over time.
You gain the most advantage for yourself by finding a web company that bills by the minute. Billing by the full hour – or even worse yet – a minimum of more than an hour – is the absolute worst for you as an end web client.
By the minute billing means if a task takes 14 minutes you are billed for 14/60 of the hourly rate. While some complicated website tasks take lots of time – but smaller tasks usually do not take long to do – like changing phone numbers, updating hours, adding or taking down specials, minor modifications to how something looks and the likes of that.
There are companies that will bill you for only the work they do for you – billing you by the minute.
I started doing it that way from the time I started my business in 1998. The business experienced considerable growth. One day, a competitor in my field told me I was “shooting myself in the foot” by charging that way. I ran into him a number of years later. He wasn’t in the web business any more.
There are many companies out there that do business fairly. If you’re paying minimum labor times or so called maintenance plans, then my suggestion is to look for a web company that will treat you fairly. You’ll save a lot of money in the long term.
Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.
Are you paying expensive maintenance fees?
These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.
I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.
In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.
Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.
In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.
I’ve mentioned SEO (Search Engine Optimization) throughout many articles. While it is important – I believe it’s the most abused area of website development.
SEO scammers are excellent liars!
It’s important for your business website to be found in the search engines. That is best and most inexpensively done by having pertinent material in your website so the search engines see your website as pertinent or closely related to a topic.
There are many unscrupulous individuals and companies out there selling just plain bogus SEO. It’s often impossible to discern the truth. There are no regulations or meaningful certifications in this field.
As an example – let’s say you receive a dozen Viagra spam messages in a month. Does that mean you need it? Certainly just because a number of spam messages are saying you need something doesn’t turn it into a fact.
Why would you believe the same about SEO regarding your search placements on the Internet? Our web clients are bombarded with spam and with phone calls saying they need this and that for their websites. Some fall prey to these sales pitches and some even go out of business as a result of spending hundreds of dollars each month on scams.
Your web developer should care about you as a client – should want you to be as successful as possible and not up-selling you right out of business.
The worst part of the SEO scams is they can oftentimes hurt your placement with the search engines.
Don’t fall prey to the scamsters selling these bogus “services”. Check with your web developer FIRST about such offers to find out if they are for real or whether you actually need them.
Two components of a website are the domain and hosting. Websites are accessed easiest with these.
Domain names are labels typed into web browsers that point to a particular website. Usually they’re a word or words pertinent to the website. Each domain is unique. There can only one of each in the world.
Hosting is a server space for a website. It’s available 24-7 for anyone anytime it is accessed. Websites usually contain coding that shows what the site visitor would view as a website.
Finally, the website coding can reside in the hosted web space. That’s what makes the site appear. Or the coding may just jump off (redirect) to go to a different address.
My favorite analogy is to a house. There’s an address (domain name). It’s rented each month (hosting) so one can show off its furniture (web coding). It doesn’t matter whether there’s a little or lots of furniture – they pay rent (hosting).
No Written Hosting or Domain Contracts Required at CharlesWorks
Does your web company require hosting or domain contracts? Reputable ones won’t. They’re willing to ALWAYS provide the best service to you instead of just before contract renewals.
Contact your hoster to determine whether they’ve locked you in or you’re free to move where you can get the best service.
Website visitor safety is extremely important. I’ve mentioned terms here before like SSL, encryption, security and so on. These involve that little green or grey lock in front of the web address in your browser. Clicking on that tells you whether the encryption is valid and what site it’s issued to.
Providing encryption was traditionally expensive for website operators. However, it can be had for free these days. There’s no reason not to have it.
Encryption refers to a method on website servers that helps ensure you are actually on the website you think you are on. This greatly reduces the risks of fraud.
Ripping you off is a top priority for many nefarious individuals and organizations on the web. One method is tricking you into giving your credit card or other personal information on a “fake” site or web page. These pages often look exactly like those of your bank’s or credit card company’s or even your email’s login pages.
There’s usually a small one-time charge for initial setup. Website owners should check with their hosting company or web developer to ensure website encryption (SSL) is included in their monthly hosting at no extra charge. If need be, it’s worthwhile to move to a company whose hosting provides this.
Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.
I couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.
One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.
Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.