The CW Corner – No Domain or Hosting Contracts

Two components of a website are the domain and hosting. Websites are accessed easiest with these.

Domain names are labels typed into web browsers that point to a particular website. Usually they’re a word or words pertinent to the website. Each domain is unique. There can only one of each in the world.

Hosting is a server space for a website. It’s available 24-7 for anyone anytime it is accessed. Websites usually contain coding that shows what the site visitor would view as a website.

Finally, the website coding can reside in the hosted web space. That’s what makes the site appear. Or the coding may just jump off (redirect) to go to a different address.

My favorite analogy is to a house. There’s an address (domain name). It’s rented each month (hosting) so one can show off its furniture (web coding). It doesn’t matter whether there’s a little or lots of furniture – they pay rent (hosting).

Does your web company require hosting or domain contracts? Reputable ones won’t. They’re willing to ALWAYS provide the best service to you instead of just before contract renewals.

Contact your hoster to determine whether they’ve locked you in or you’re free to move where you can get the best service.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Rampant Phishing

When working in the web world as I do, Internet scams appear to be everywhere.

Phishing is defined as the act of attempting to trick the recipient of a malicious email into opening and engaging with it.

It’s amazing how people fall for phishing scams. They fall for them mostly because the emails are designed to appear like the writer isn’t too bright. So immediately the recipient thinks they have the upper hand. Many count on the recipient’s greed – believing they’ll get something for nothing.

The bad guys that develop these schemes are experts. All they do is work scams – day and night. They wouldn’t continue if it didn’t pay off in the long run.

Phishing

Phishing – Image by Tumisu from Pixabay

I read someplace that billions of dollars annually are conned out of people through the various scams out there on the Internet. For the most part – I hate to say – they can’t be stopped. They are sent from all types of email addresses, all types of servers, from all over the world.

Bottom line is that you should keep deleting them. The best course of action is to stop responding to them and opening them. Report them as spam or report them as phishing attempts. Your email provider may provide insight with how to do this. They will ultimately stop coming.

Remember that if the bad guys can’t trick you into parting with your money they will focus on someone else – until they find someone who does. Just don’t be that someone.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Nightly Website Backups

Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.

I couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.

One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.

Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Forming Reciprocal Relationships

It’s always great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you.

Businesses built upon reciprocity help each other with success

Businesses built upon reciprocity help each other with success. Photo by Charles Oropallo.

As a point of curiosity I usually ask when the last time was that a company received referrals from their web hoster or web developer. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer others back to their own clients.

You need a web developer that does that as a rule rather than as a request. You need a developer that one or more of its staff are in high powered networking chapters and experienced at referring business back to their own clients.

That’s what reciprocity is all about. You need a web company that practices that at every opportunity.

One way that can be done is if the web development company has a directory they can be part of. That helps clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.

If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

The CW Corner – Where Are They?

Recently I checked search engine placements for some web clients. I landed on a property maintenance website. The site was quite interesting. However, the site had no address information on it!

It should be simple to find where a business is on the Internet. If you can't figure it out, choose a different business to spend your money with.

It should be simple to find where a business is on the Internet. If you can’t figure it out, choose a different business to spend your money with.

I navigated everywhere in disbelief – curious to find an address. My search left me wondering how a site visitor would know if this outfit would be able to help them or not.

Further investigation (I’m sure a standard Internet surfer looking for a service would likely never do) showed the site’s domain was registered to someone in California.

Looking for property maintenance companies in the Keene NH area, a company from California wasn’t going to be any kind of a fit!

Besides the above issue – not having at least a city and state on a website – if looking for someone local for services – you don’t know if they’re local – even if they are. Most web visitors won’t bother to check – they’ll just move on to the next search result.

Business owners – particularly those providing services – should make their geographic location fairly obvious on their website. If their original web developer didn’t, it’s usually an inexpensive change to make to a site. It will increase business from the web and filter out callers who are too distant to be a good fit.

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail