Your website is an important investment. Whether you made it yourself or paid to have a professional develop it for you – you wouldn’t want to lose it. We have taken on clients who were with the largest company in the world who lost their website because of having no backup. The terms for doing business with that company even state they are not responsible for the loss of the website.
I couldn’t imagine not backing sites up. Nowadays the technology is ever present to back everything up. In the not too distant past, hard drives were much more expensive than they are now. Hard drive space is extremely inexpensive nowadays – so there’s no excuse for a company to not make backups.
One third of today’s sites are on a platform called WordPress. Security updates happen often and changes can be readily made to WordPress sites – so they need backups at least every day. Whether there’s a server catastrophe or simply one of your employees blowing up your site while making changes – it can be recovered.
Definitely protect your website investment by hosting with a company that provides daily backups of your WordPress website every night for at least a month. That will avoid having to restart your website from scratch.
Recently I checked search engine placements for some web clients. I landed on a property maintenance website. The site was quite interesting. However, the site had no address information on it!
It should be simple to find where a business is on the Internet. If you can’t figure it out, choose a different business to spend your money with.
I navigated everywhere in disbelief – curious to find an address. My search left me wondering how a site visitor would know if this outfit would be able to help them or not.
Further investigation (I’m sure a standard Internet surfer looking for a service would likely never do) showed the site’s domain was registered to someone in California.
Looking for property maintenance companies in the Keene NH area, a company from California wasn’t going to be any kind of a fit!
Besides the above issue – not having at least a city and state on a website – if looking for someone local for services – you don’t know if they’re local – even if they are. Most web visitors won’t bother to check – they’ll just move on to the next search result.
Business owners – particularly those providing services – should make their geographic location fairly obvious on their website. If their original web developer didn’t, it’s usually an inexpensive change to make to a site. It will increase business from the web and filter out callers who are too distant to be a good fit.
This week is a closely related follow up to last week’s article. As I mentioned then about a lack of a phone number, it seems like it would go without saying that a website trying to sell something should have an email contact someplace on it.
Last week I was referring to a web developer’s website with no telephone number or email address on it. Some developers put forms on their sites to try to get out of displaying an email address. The main issue with forms – besides the fact that form output is more often than not considered spam by many mail servers – is that people generally don’t want to fill them out. It’s much easier these days to click on an email link and send off an email saying exactly what you want to say. Of course you can speak it even more clearly but email may be the next best thing.
If you can’t find an email address to contact someone, my advice is to just move along to the next prospective web developer on your list. You want to deal with a web development company that makes it easy to be reached.
Do I really have to say a web developer simply has to have a phone contact where one can at least leave messages?
As unbelievable as it may seem, there are those out there without a listed phone contact. I saw a website recently where there was no telephone number or email address on it to reach someone for service. I know you won’t believe it when I tell you that individual has been in business for many years.
The owner asked me how I managed to get so many clients and grow CharlesWorks to handling thousands of websites.
I couldn’t resist mentioning there was no contact information on the website. The response was they didn’t want lots of junk emails and people knowing their phone number.
It reminded me that back in 1998 I started CharlesWorks because I wanted to help as many people with their web related needs as possible. I knew from having been in business earlier in my life that there are always going to be spam phone calls (just like spam emails). But that’s part of the cost of doing business.
So think twice if you can find a phone number to talk to someone.
It is great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you. I always ask folks I meet when the last time was that they received referrals from the web hoster or web developer before moving to CharlesWorks. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer folks back to their own clients.
You need a web developer that does that as a rule. You need a developer that one or more of its staff are in high powered networking chapters and will refer business back to their own clients.
That’s what reciprocity is all about. You need a web company that practices that at every opportunity.
One small way CharlesWorks does that is through its CharlesWorks Directory. We help our clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.
If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!
The Small Business Association said in March 2019 roughly 30% of businesses failed during their first two years of opening. At the five year mark about 50% failed. At ten years around 70% had failed.
Remember this is ALL businesses – not just web businesses. I’ve seen many go under in the years since 1998 when I started in this business. Usually that news comes from our new web clients – who don’t even know what happened to their past developers – they just became unreachable or unresponsive.
Obviously there is no sure thing – no guarantee – that any business is always going to be there. That being said, there are many things that measure the likelihood of success. Look at factors like five to nine employees versus few or none. Look at employee longevity. Look at how they get their business – through referrals versus constant advertising. Look at whether they have a handful of web clients versus many.
Don’t risk having someone handle your web presence who won’t be there for the duration. Common sense dictates that a company that’s been around over ten years with a team that does most of its business through referrals for many, many clients is going to be way more reliable for you in the long term.