The CW Corner – Search Engine Optimization

by | Nov 7, 2018 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress

Search Engine Optimization (SEO) is the process of raising a site’s ranking with the search engines. Sites can have different rankings on various search engines. Each search engine’s scoring methods vary and are closely guarded secrets. Where you “rank” is how close you are to the top (e.g., 1 vs 100).

No one can promise a #1 placement. Only paying the search engine itself can guarantee that! However, there ARE things that can be done for better placement. Understand that search engines are like artificial intelligence. They “read” the text in a site to gain understanding of what a site is about – much like humans do. They understand context and categorize topics.

There’s no magical trick to gaining website search engine ranking. Plenty of information in a website’s text about its products or services is key. More written info about a topic equals more relevant search results.

While photos help aesthetics, text still “tells” search engines what a site’s about. Don’t be afraid to write in great detail about your products and services. Remember: The more pages there are on a site about a topic – the more relevant the site becomes about that topic.

Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team does website design, hosting, search engine optimization (SEO) and related web services.

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The CW Corner – Introduction

by | Oct 3, 2018 | Do-It-Yourself, Domains, Email, Internet, Introduction, Monadnock Shopper News, Passwords, Security, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress

Charles Oropallo, CharlesWorks founder, Peterborough NH

Charles Oropallo, CharlesWorks founder and owner, Peterborough NH

Welcome to The CW Corner!

Charles Oropallo from CharlesWorks in Peterborough, NH will be bringing you articles on popular web topics with helpful hints. Most are expected to be simple and some are for the more experienced. All should be useful and educational by many readers. We will address:

    • Passwords with our focus on making them secure – yet easy to remember.
    • Common Internet scam information about domain name renewals to perhaps save you a lot of grief going forward.
    • More Internet scam information about Directory Listing scams to again save you a lot of grief.
    • SEO (Search Engine Optimization) in layman’s language and how it works.
    • Current web design products like WordPress – a free content management system for building websites.
    • Some information about spam and how you get onto those spammer’s lists.
    • Common myths and misconceptions about domain names aimed at helping you protect your online brand.
    • The ease (or not) of website self-maintenance for do-it-yourselfers.
    • The importance of shopping local and supporting your own community.
    • Things to know about email security on your phone or on your computer or on your tablet.
    • Website hosting and the advantages to local servers vs cloud storage.
    • The occasional pitfalls of having your friends help you with your web needs.
    • Reviewing your website now and then.
    • A little about email etiquette and things to avoid.
    • A common email extortion to ignore.
    • Secure Socket layers (SSL) and the surrounding hype.
    • Some tips and thoughts about choosing domain names.
    • Free counters and issues surrounding most “free” web stuff.
    • Info about a common “you need to update your email” scam.
    • A brief explanation of “the cloud” as applied to the Internet.
    • Social media – Facebook in particular – and how it relates to your web presence.
    • How long you have to get site visitor’s attention.
    • Who owns your domain and info about domain ownership.
    • Checking up on your web content and the minimum needed.
    • Checklist to help you find the best web developer.

And more! We’ll try to keep this page updated over time with the topics we cover each week!

There is a lot to share!

Feel free to email Charles with questions/suggestions. Check out The CW Corner each week here to see our new articles!

Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team has provided website design, hosting and related web services for thousands of web clients on four continents.

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