Do I really have to say a web developer simply has to have a phone contact where one can at least leave messages?
As unbelievable as it may seem, there are those out there without a listed phone contact. I saw a website recently where there was no telephone number or email address on it to reach someone for service. I know you won’t believe it when I tell you that individual has been in business for many years.
The owner asked me how I managed to get so many clients and grow CharlesWorks to handling thousands of websites.
I couldn’t resist mentioning there was no contact information on the website. The response was they didn’t want lots of junk emails and people knowing their phone number.
It reminded me that back in 1998 I started CharlesWorks because I wanted to help as many people with their web related needs as possible. I knew from having been in business earlier in my life that there are always going to be spam phone calls (just like spam emails). But that’s part of the cost of doing business.
So think twice if you can find a phone number to talk to someone.
It is great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you. I always ask folks I meet when the last time was that they received referrals from the web hoster or web developer before moving to CharlesWorks. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer folks back to their own clients.
You need a web developer that does that as a rule. You need a developer that one or more of its staff are in high powered networking chapters and will refer business back to their own clients.
That’s what reciprocity is all about. You need a web company that practices that at every opportunity.
One small way CharlesWorks does that is through its CharlesWorks Directory. We help our clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.
If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!
When exploring who to have build your web presence or do your SEO (Search Engine Optimization), look to see that the web company you’re considering is an accredited member in good standing with the BBB (Better Business Bureau). The BBB does a lot of your homework for you. It actually checks out businesses for things like the fact that they really are in business and what the company’s website states.
This can be very important: make sure the company really is accredited by checking for them on the BBB website. There are many unscrupulous companies out there that place a BBB logo (with is a copyright infringement) on their site and have never even applied for BBB accreditation.
Companies must apply to and pay a fee to pass accreditation member of the BBB. Once again, these are all factors that point to the integrity of the company – it’s reliability – its dependability. You want a company that is going to help you and that thinks about its web clients – so the web company’s BBB accreditation is very important.
Reliable web development companies often maintain a committed presence in local networking groups. This keeps them in touch with those in their communities. It also makes the web company more accessible to those needing services. Developers usually give great service to those they see face to face weekly.
There are many networking groups out there. I don’t consider chambers of commerce networking groups. I say that for a few reasons. First is that there is no commitment to go to the meetings. Many join chambers and never attend meetings. One can join just about anywhere without committing to attend. Some belong to many chambers with no commitment to attend. That being said, it doesn’t hurt to belong to a local chamber and actually be involved.
Web development companies belonging to BNI (Business Networkers International) are ahead of the game. In order to participate in BNI the company’s representative must commit to a minimum one year and agree to show up weekly. Relationships are built among BNI members. This encourages referrals passed among members.
Bear in mind the web company should be able to pass all the items on our checklist (click to see the list again in a new window). That will be the most homework you can do to ensure the best probability of a great outcome with your website development.
The Small Business Association said in March 2019 roughly 30% of businesses failed during their first two years of opening. At the five year mark about 50% failed. At ten years around 70% had failed.
Remember this is ALL businesses – not just web businesses. I’ve seen many go under in the years since 1998 when I started in this business. Usually that news comes from our new web clients – who don’t even know what happened to their past developers – they just became unreachable or unresponsive.
Obviously there is no sure thing – no guarantee – that any business is always going to be there. That being said, there are many things that measure the likelihood of success. Look at factors like five to nine employees versus few or none. Look at employee longevity. Look at how they get their business – through referrals versus constant advertising. Look at whether they have a handful of web clients versus many.
Don’t risk having someone handle your web presence who won’t be there for the duration. Common sense dictates that a company that’s been around over ten years with a team that does most of its business through referrals for many, many clients is going to be way more reliable for you in the long term.
Our exposure to thousands of web clients has shown us many folks who’ve been exposed to scam artists, fly by nights, and outright crooks over the years. We’ve had clients that had paid money down to previous developers with no work done whatsoever.
Luckily, most legitimate reliable web development businesses have ethics. Part of building confidence in one’s client base is doing what is necessary to be a legitimate business. Fly-by-nights don’t bother with registering their business or any of the other numerous details of doing business that being a legitimate business entails.
It’s very simple to check to see if a business is legitimate – i.e., registered. Here are links to websites where one can check out businesses in several states in and around New England: NH MA ME VT
Doing a little research like this can save you a ton of headaches later. Dealing with a business that is willing to do the initial work of operating legitimately greatly increases the odds they are going to be reliable and honest in their dealings with you.
While there’s never a total guarantee, coupling this with other items in our checklist helps narrow the field to give you the best odds of developing a good business relationship.