A popular website sales pitch over the past ten or so years has been about blogging. Many web developers believe that blogging is an absolute must to get found on the web. However, believing doesn’t necessarily make it a fact.
Whether blogging will be a benefit your particular web presence is complicated. There are a number of factors to consider.
A major factor is that blogging requires time to be effective. The time has to be spent by someone entering blog material pertinent to your business or topic into your website. Otherwise you have to pay someone to keep up with it.
Keeping blogs interesting to keep site visitors engaged is another ongoing endeavor. Site visitors won’t return if the material doesn’t hold their interests.
The real power of blogging lies with search engine placement. Search engines rank websites on how pertinent they are to a particular topic or search terms. Search terms are generally words or phrases people type into search engines when they are looking for something. The more pertinent – the higher the ranking. Having more pertinent material on a site increases ranking.
So when considering whether a blog is right for your web presence or not, bear in mind that a blog must be an ongoing, continuing effort. It may be just as effective to simply have a lot of static material on your site explaining details about all your offerings.
Most of the articles I submit are to help the average web user or website owner learn a few web related tidbits. This one is geared toward web developers.
The scam asks about doing web development and whether it can be paid via credit card. It lets you know right away that they have a good budget to make the site. They also tell you they want it to be like a particular other site that you can check out to see what the project will entail.
Then the scam is presented – the scammer needs a favor. When you write back and ask what that favor is, here is a verbatim response I received:
“The favor i need from you is. i would give you my card info’s to charge for $7,700 plus credit card company charges, so $2,000 would be a down payment for my website design and the remaining $5,500 you would help me send it to the project consultant that has the text content and the logo for my website so once he has the $5,500 he would send the text content and logo needed for my website to you also the funds would be sent to him via Instant Transfer or Cashier Check into his account, sending of funds would be after funds clears into your account And also $200tip for your stress So i will be looking forward to read back from you. Thanks”
Then I indicate my credit card company doesn’t allow such transactions. I never hear from them again…
Most scams are built upon the greediness of the mark – purposely using poor grammar and presenting what looks like it’ll be a easy way to make some quick cash. That’s how they trick you out of your money. We all know the old saying: If it sounds too good to be true, it probably is.
Most of us think “hit and run” refers to a car accident. We’ve been using that phrase in the web world since starting this business in 1998.
Most of our web clients have been victimized by website hit and runs. That’s where a web developer hits you up for the cost of building your website and – if you’re lucky enough to have them complete the project – they run.
The main reason is because that initial developer really doesn’t have a robust grasp of the website development field. They stop being responsive to you because they simply don’t know how to modify or alter their work. This usually happens because they used quick templates that they simply don’t know how to adjust or modify.
In most cases I’ve seen, these so-called web developers are part timers doing a little web work on the side. They may provide what seems like a fantastic deal at the time – but leave you high and dry when the time comes that you need changes made to your website.
Although there are no guarantees you’ll never experience this – there are a few things you can check on. First of all see if they are a legitimate business. You can check this and other factors at https://cwcorner.com and in the upper right corner hit the magnifying glass and type “legitimate” and hit enter.
Don’t be the victim of a hit and run – you can minimize it happening to you by checking the potential web developer out before getting involved with them.
I’ve written several articles about specific scams that are occurring on a regular basis on the Internet. They seem to subside for a short time – a very short time – and then a wave of them happens again.
One of the worst – as far as I am concerned – are the ones where the email recipient is being told they must verify their email. These have some common traits with most Internet scams:
1) A sense of urgency – they want you to take care of this immediately
2) A time limit – they give you within 24 hours to act
3) A threat – they tell you your email will be locked.
The first thing you have to understand is that nearly everyone gets these on occasion. I have received them myself in which they are made to look like they are from CharlesWorks. So when our clients get these they tend to become very worried very quickly.
I can’t stress enough that most legitimate companies will not send out messages like these. To fall prey to these can be a real nightmare. With access to one’s email these days the bad guys can wreak havoc in one’s life. The worst cases are called identity theft!
Don’t be the unfortunate one who falls prey to these scammers. If you have been “notified” of something serious – call your provider up and speak with a representative. Just like at my company – it’s a lot easier for us to allay your fears than to have to try to clean up the mess that can happen with compromised accounts.
In the web world, copyrights and trademarks can get business owners in hot water. Many experienced web developers have an awareness of when legal assistance may be required to resolve such issues.
While I am not an attorney, I can say with a fair degree of certainty what items are safe to use on one’s website.
First and foremost are graphics that you create yourself or have created for you by someone you hire to produce them. However, an exception to that is if the graphic created is similar enough to a copyrighted work to create confusion to the viewer.
Next are photographs. Usually using your own photographs is pretty safe. Photos not taken by you is always risky unless you have permission to do so.
There are various sources on the Internet for pictures and graphics that allow unlicensed or licensed use – otherwise “free to use” graphics or photos. Pixabay.com is one example. It has many items that can be used covering many topics, classifications and so forth.
I recommend you use an experienced, seasoned web developer. A general familiarity with trademark and copyright issues is more apt to be found by using a seasoned website developer. When in doubt, as a business owner you should consult a trademark or copyright attorney.
We’ve mentioned the term WordPress previously. Over 1/3 of all websites on the planet are built using WordPress. It is the most popular website platform. The platform is the environment in which a piece of software is executed.
An important aspect of website operation is determining whether the platform is optimized for your WordPress coding. That’s difficult for most people other than server operators to know. We recommend you find out two things from your web developer:
First is whether the latest version possible of PHP is used. That’s the actual programming language WordPress is written/coded in. PHP doesn’t have to be the very latest, as there are always new versions being developed. However, your WordPress themes and plugins may not work on the very newest version. But if you are using a version of PHP 5.x you may be asking for security issues. If the plugins and themes won’t run on the newer PHP 7.x then you really need to consider upgrading your site to use newer plugins or themes. WordPress itself is kept up better than most software and works great with the very latest PHP versions.
Second is to check that your WordPress installation is running on a Linux based system. Over twenty years in this business has shown us that there are far fewer issues with WordPress operating in Linux based servers rather than Windows based servers.
Hopefully your web developer is proficient with WordPress through experience and training. He or she should know the answers to these questions. If not, we routinely reassure our clients on such matters.
And, finally, the CharlesWorks team wishes you and yours a very safe and happy 2020!