by Charles Oropallo | Jan 30, 2019 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development
Domain names are the least expensive part – yet the most important – of one’s Internet presence! Here are some tips on choosing them.
Initial Search – Be careful how you search! Unscrupulous companies buy domains people search for to sell at much inflated prices (often $100+ for $15 domains). CharlesWorks at http://CharlesWorks.domains does NOT do this practice. Or just ask us.
Association – Use the name of your business as all or part of your domain.
General Names – More general domain names are most likely already registered to other businesses (it never hurts to check with us first).
TLDs – Top Level Domains are the “extensions” like .com, .net, .org, .club, etc. Search engines today don’t care what they are.
Hyphenated Names – We recommend avoiding hyphens to lessen confusion, unless you absolutely can’t get your words another way.
Variations – Can be an option if your general business name is already registered, like adding “NH” before or after it.
Keywords – Pertinent words in your domain are increasingly important. Simplistically put, search engine algorithms rank the importance of web sites according to words.
Cost – Domains vary according to TLD, Many common ones are still only about $15-$20 annually.
Most importantly, we ensure domains we sell are renewed annually so you will not lose them!
by Charles Oropallo | Jan 23, 2019 | Domains, Internet, Monadnock Shopper News, Security, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Let’s broach the topic of SSL (Secure Socket Layers) and their importance on the web.
Using SSL is like sending certified mail through the post office. Mailing certified letters requires a signature by the receiver. The sender knows it got to the right place. SSL is instantaneous!
SSL is a security protocol (specified way of doing things) that helps guarantee that the browser you are typing information into is actually connecting with the website you believe you are connected to. This is extremely important when doing online banking, sharing private or personal information, or using your credit card. SSL is important regardless of the device (phone-tablet-laptop-computer) you’re using.
Besides ensuring you’re reaching the correct destination, SSL is MOST important when using devices through public WiFi (hotspots). They can be “snooped” by hackers. “Snooped” means hackers can sit in a parking lot near a place with WiFi and easily record all data communications happening. It is a hacker’s gold mine for people not security conscious.
Businesses expect to pay roughly $70-$199/year plus installation for SSL on a website. At CharlesWorks, it’s part of the hosting – with NO additional ongoing charges.
SSL is important! Feel free to contact us for more information.
by Charles Oropallo | Jan 2, 2019 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, Security, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Customers want specific info about products and services. If there have been no changes since your website launched, they’ll look somewhere else.
New info triggers search engines to re-scan your website and index it according to what it sees as current and popular, relative to other websites in your industry. Distinctive and useful content helps the search engines recognize what your site is about. Posting new content on a regular basis gives the search engines a reason to scan your site more often.
Updating depends on your industry and who your competition is. The important thing is to review your site on a regular basis. We recommend a website review at least once a month.
Ensure your contact information up to date – nothing is worse than nonworking phone numbers or wrong hours. Your navigation hyperlinks all need to work as well. Good testimonials are an absolute plus. Noteworthy news posted can also help broadcasting your latest and greatest developments.
If you’re website doesn’t allow you to easily change the text in it, you should consider updating to one that will.
Keeping your website material up to date will help keep your current clients as well as add new ones.
by Charles Oropallo | Dec 26, 2018 | Do-It-Yourself, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
It’s great to have “a friend in the web business,” isn’t it? That’s usually what people think when friends offer to help with one’s website. Web development is very complex. Every situation doesn’t end badly but I can tell you from experience many do.
A major problem is the “one person show” issue. For about 6 years CharlesWorks was only Charles – limited by what one could do in finite weekly hours. Being constantly asked what happens during vacations or sickness. The first hire happened to gain time to focus more. Another person to focus on business and office management. That allowed us to handle far more clients.
Now with 9 people it was unimaginable then we’d ever handle thousands of websites. Or that the first hire would still be here as my General Manager and develop her graphic, web and marketing abilities to an expert level over that time.
We have many folks we’ve helped after having negative experiences with their friends helping them. Think of how badly it can end when you put your business presence in a single person’s hands whose main life’s focus may not even be web work. Especially if your business is your bread and butter!
by Charles Oropallo | Dec 5, 2018 | Do-It-Yourself, Domains, Email, Internet, Introduction, Monadnock Shopper News, Security, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Here we are in the Shopping Season. Lots of business people talk about shopping local. Many don’t walk the talk. Shopping local works when it’s a reciprocal process – when we buy from each other. It isn’t always feasible – but making a best attempt is beneficial for most – and noticed.
The web is mostly about business. Stuff gets sold. It’s about making sales directly online and/or encouraging brick and mortar store visits.
I’m a strong proponent of local shopping. As a web guy – not a financial expert – common sense tells me spending my money in another part of the country (or the world) prospers THAT place at my neighborhood’s expense. Many businesses justify shopping elsewhere for web related services because they’re simply price shopping. Is that really the best deal?
Ask yourself “What is new business worth?” One single piece of business in a year due to a direct referral from your web vendor (or its employees) usually more than covers any perceived difference in web costs. Even if that business is the vendor itself.
Ask us WHERE you’re hosted so you know WHERE your web services money goes. Plenty of truly local businesses are right around you to do local business with.
by Charles Oropallo | Nov 28, 2018 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Updates, WordPress
Do-it-yourself website builders make it sound SO easy! And they can be. But there can be a steep price to pay.
I see ads every now and then boasting about how you can build a website in an evening with no previous experience. Several times a month we have people who have fallen into that trap, then contact us to help them out of it.
The biggest issue with these do-it-yourself sites is that you don’t own your site! The platform/servers the site is built on is proprietary – so you’re locked in to that company. Couple that with the fact that the site can’t be easily customized. Also, your site looks like numerous others. Many of these sites are not found well in the search engines. They have layers of coding that makes it easy to make changes but harder for the search engines to “see” what they’re about.
Do-it-yourself sites are generally not through local companies either. So if doing business with local people who will send business back to you is important – that’s another reason to avoid them.
When thinking of having a website built, take the time to ask a developer about options. Simply ask, “Do I own my website?”
European Union General Data Protection Regulation Compliant