The CW Corner – Shopping Local

Here we are in the Shopping Season. Lots of business people talk about shopping local. Many don’t walk the talk. Shopping local works when it’s a reciprocal process – when we buy from each other. It isn’t always feasible – but making a best attempt is beneficial for most – and noticed.

The web is mostly about business. Stuff gets sold. It’s about making sales directly online and/or encouraging brick and mortar store visits.

I’m a strong proponent of local shopping. As a web guy – not a financial expert – common sense tells me spending my money in another part of the country (or the world) prospers THAT place at my neighborhood’s expense. Many businesses justify shopping elsewhere for web related services because they’re simply price shopping. Is that really the best deal?

Ask yourself “What is new business worth?” One single piece of business in a year due to a direct referral from your web vendor (or its employees) usually more than covers any perceived difference in web costs. Even if that business is the vendor itself.

Ask us WHERE you’re hosted so you know WHERE your web services money goes. Plenty of truly local businesses are right around you to do local business with.

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The CW Corner – WordPress

Websites don’t just appear out of thin air. They must be built. There are numerous products to assist with this. Many are what are called Content Management Systems (CMS). The most popular today is called WordPress. Nearly 1/3 of all websites use it.

WordPress Logo

A somewhat typical
WordPress logo

WordPress started as a blog software. It’s capabilities evolved over time to include pages, navigation and all the components needed for a web presence.

Just as anyone can build a home or paint a house or even perform their own dental work – anyone can make a website. All you need are the right tools and lots of time to spend learning how to do it, right? That’s why we hire contractors and painters and go to a dentist. WordPress developers save folks the time of developing the website – so they can be busy doing what they are best at.

WordPress software is free. However, website development takes time and is best done by professionals familiar with it.

Be wary of the promise of a website “anyone can build”. Those result in trapping you to a particular vendor – meaning you do not own your website. With WordPress you can go anywhere and most importantly you own the work you paid for.

Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team does website design, hosting, search engine optimization (SEO) and related web services.

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The CW Corner – Introduction

Charles Oropallo, CharlesWorks founder, Peterborough NH

Charles Oropallo, CharlesWorks founder and owner, Peterborough NH

Welcome to The CW Corner!

Charles Oropallo from CharlesWorks in Peterborough, NH will be bringing you articles on popular web topics with helpful hints. Most are expected to be simple and some are for the more experienced. All should be useful and educational by many readers. We will address:

    • Passwords with our focus on making them secure – yet easy to remember.
    • Common Internet scam information about domain name renewals to perhaps save you a lot of grief going forward.
    • More Internet scam information about Directory Listing scams to again save you a lot of grief.
    • SEO (Search Engine Optimization) in layman’s language and how it works.
    • Current web design products like WordPress – a free content management system for building websites.
    • Some information about spam and how you get onto those spammer’s lists.
    • Common myths and misconceptions about domain names aimed at helping you protect your online brand.
    • The ease (or not) of website self-maintenance for do-it-yourselfers.
    • The importance of shopping local and supporting your own community.
    • Things to know about email security on your phone or on your computer or on your tablet.
    • Website hosting and the advantages to local servers vs cloud storage.
    • The occasional pitfalls of having your friends help you with your web needs.
    • Reviewing your website now and then.
    • A little about email etiquette and things to avoid.
    • A common email extortion to ignore.
    • Secure Socket layers (SSL) and the surrounding hype.
    • Some tips and thoughts about choosing domain names.
    • Free counters and issues surrounding most “free” web stuff.
    • Info about a common “you need to update your email” scam.
    • A brief explanation of “the cloud” as applied to the Internet.
    • Social media – Facebook in particular – and how it relates to your web presence.
    • How long you have to get site visitor’s attention.
    • Who owns your domain and info about domain ownership.
    • Checking up on your web content and the minimum needed.
    • Checklist to help you find the best web developer.

And more! We’ll try to keep this page updated over time with the topics we cover each week!

There is a lot to share!

Feel free to email Charles with questions/suggestions. Check out The CW Corner each week here to see our new articles!

Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team has provided website design, hosting and related web services for thousands of web clients on four continents.

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