by Charles Oropallo | Feb 27, 2019 | Do-It-Yourself, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Many tell me “Facebook is a waste of time – a real time-sucker.” That’s true for those who believe it. Yet, there’s great value in a Facebook presence.
Many business startups think just a Facebook page can grow their business. While not impossible, it’s as likely as winning the lottery.
Sending potential customers to Facebook subjects them to Facebook’s ads promoting one’s competitors. I’ve also seen embedded Facebook information on business pages listing the business’s competitors. Part of a web presence is to only have one’s business put in front of potential customers. That’s what effective advertising is about.
Facebook is free. It’s amazing what people do NOT notice when they think they are getting something for nothing.
Many forget Facebook is online to make money for Facebook. Businesses exist to generate income and keep the people running it employed. Nothing wrong with Facebook doing that. We just need to understand when it’s helpful for our own cause – and when it is harmful.
Links from other websites to your own are very helpful for increasing search engine placement. The very best value of Facebook business pages is to have lots of information on them that links visitors back to your own website.
by Charles Oropallo | Feb 13, 2019 | Email, Internet, Monadnock Shopper News, Security, Shopper News, The CW Corner, Website Development
Last week I wrote about possible dangers of “FREE” offerings.
While verbiage varies, the end result is the same if you follow their link: headaches of an unimaginable magnitude for you!
Here’s an example of many I see each day in our company emails:
____________________________________________
Dear charles@charlesworks.com ,
Your mailbox quota is full.
This may cause your mailbox to be disabled or you may no longer be able to receive more emails
to continue using your mailbox. You will need to upgrade your mailbox quota immediately. This service is free.
Re-update your account
Note: Failure to update your account might lead to permanent deactivation of your account.
Thanks,
The Security team. 2019
____________________________________________
Clicking lands you on an extremely convincing page. One wanting me to enter my email login information even had “© 2018 CharlesWorks” in it.
These work based on two principles: Offering the FREE “we’ll fix it” service and threat of imminent services loss. Together they convince you to bite. Especially that sense of urgency! Remember the world isn’t going to halt if you don’t act right away – it can wait until you deal with it properly.
Companies don’t have you “verify” your email account this way. If anything seems fishy concerning your email, call your email provider and ask for assistance. That’s what you pay them for!
by Charles Oropallo | Feb 6, 2019 | Do-It-Yourself, Internet, Monadnock Shopper News, Security, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
It surprises me how many people still fall for anything with “FREE” attached to it. We shockingly still see “free counters” on many websites. They’ve been around as long as the web. Newbie web users still get fascinated by counters showing site visitor numbers.
There are problems with some freebies. If you visit a website and see that 3 people have visited it, that doesn’t exactly instill confidence in the site.
An aesthetic issue is that really nice, elegant looking websites don’t usually have counters. So site visitors aren’t distracted by traffic to the site. In fact, site counters are simply not that much in fashion these days.
Another problem is that many free counters are actually security risks. For an example, I recently read about a “Free SuperCounter Widget” that many have been using. It redirects site visitors to other sites (like dating and gambling and so on). So folks installing this counter were unwittingly sending site visitors away from their site.
Even more insidious is where the counter loads malware/viruses into the website – infecting site visitors as well.
The bottom line here: Yet another simple lesson about getting what you pay for. If your site has been infected, contact us or your developer for help.
by Charles Oropallo | Jan 30, 2019 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development
Domain names are the least expensive part – yet the most important – of one’s Internet presence! Here are some tips on choosing them.
Initial Search – Be careful how you search! Unscrupulous companies buy domains people search for to sell at much inflated prices (often $100+ for $15 domains). CharlesWorks at http://CharlesWorks.domains does NOT do this practice. Or just ask us.
Association – Use the name of your business as all or part of your domain.
General Names – More general domain names are most likely already registered to other businesses (it never hurts to check with us first).
TLDs – Top Level Domains are the “extensions” like .com, .net, .org, .club, etc. Search engines today don’t care what they are.
Hyphenated Names – We recommend avoiding hyphens to lessen confusion, unless you absolutely can’t get your words another way.
Variations – Can be an option if your general business name is already registered, like adding “NH” before or after it.
Keywords – Pertinent words in your domain are increasingly important. Simplistically put, search engine algorithms rank the importance of web sites according to words.
Cost – Domains vary according to TLD, Many common ones are still only about $15-$20 annually.
Most importantly, we ensure domains we sell are renewed annually so you will not lose them!
by Charles Oropallo | Jan 16, 2019 | Email, Internet, Monadnock Shopper News, Security, Shopper News, The CW Corner
With 20+ years in the web business, scams and schemes to steal from people still amaze me.
Several web clients have made me aware of a scam to frighten them into making a bitcoin payment.
They’re from addresses like “Anonymous Hacker” or even your own email. Subjects are “You have been hacked” or similar. They gloat they’ve infected you through some (usually unsavory) site you visited. They explain how they did it in terms most folks don’t understand – making you think they are really an expert – and frighten you into believing they’re monitoring your computer.
They threaten to send very personal items and even videos of you to everyone you know unless you comply with the demand within some short time period. They warn if you report them, they’ll distribute the “dirt” on you immediately.
We try to force these messages to spam on our servers. Sometimes they get through. We reassure several people each week they are a scam because they usually are.
However, devices DO get hacked. If you truly believe you’ve been hacked, you should see your IT person or someone who specializes in “cleaning” computers ASAP. We can recommend folks who can help.
European Union General Data Protection Regulation Compliant