I’ve written several articles about specific scams that are occurring on a regular basis on the Internet. They seem to subside for a short time – a very short time – and then a wave of them happens again.
One of the worst – as far as I am concerned – are the ones where the email recipient is being told they must verify their email. These have some common traits with most Internet scams:
1) A sense of urgency – they want you to take care of this immediately
2) A time limit – they give you within 24 hours to act
3) A threat – they tell you your email will be locked.
The first thing you have to understand is that nearly everyone gets these on occasion. I have received them myself in which they are made to look like they are from CharlesWorks. So when our clients get these they tend to become very worried very quickly.
I can’t stress enough that most legitimate companies will not send out messages like these. To fall prey to these can be a real nightmare. With access to one’s email these days the bad guys can wreak havoc in one’s life. The worst cases are called identity theft!
Don’t be the unfortunate one who falls prey to these scammers. If you have been “notified” of something serious – call your provider up and speak with a representative. Just like at my company – it’s a lot easier for us to allay your fears than to have to try to clean up the mess that can happen with compromised accounts.
In the web world, copyrights and trademarks can get business owners in hot water. Many experienced web developers have an awareness of when legal assistance may be required to resolve such issues.
While I am not an attorney, I can say with a fair degree of certainty what items are safe to use on one’s website.
First and foremost are graphics that you create yourself or have created for you by someone you hire to produce them. However, an exception to that is if the graphic created is similar enough to a copyrighted work to create confusion to the viewer.
Next are photographs. Usually using your own photographs is pretty safe. Photos not taken by you is always risky unless you have permission to do so.
There are various sources on the Internet for pictures and graphics that allow unlicensed or licensed use – otherwise “free to use” graphics or photos. Pixabay.com is one example. It has many items that can be used covering many topics, classifications and so forth.
I recommend you use an experienced, seasoned web developer. A general familiarity with trademark and copyright issues is more apt to be found by using a seasoned website developer. When in doubt, as a business owner you should consult a trademark or copyright attorney.
We’ve mentioned the term WordPress previously. Over 1/3 of all websites on the planet are built using WordPress. It is the most popular website platform. The platform is the environment in which a piece of software is executed.
An important aspect of website operation is determining whether the platform is optimized for your WordPress coding. That’s difficult for most people other than server operators to know. We recommend you find out two things from your web developer:
First is whether the latest version possible of PHP is used. That’s the actual programming language WordPress is written/coded in. PHP doesn’t have to be the very latest, as there are always new versions being developed. However, your WordPress themes and plugins may not work on the very newest version. But if you are using a version of PHP 5.x you may be asking for security issues. If the plugins and themes won’t run on the newer PHP 7.x then you really need to consider upgrading your site to use newer plugins or themes. WordPress itself is kept up better than most software and works great with the very latest PHP versions.
Second is to check that your WordPress installation is running on a Linux based system. Over twenty years in this business has shown us that there are far fewer issues with WordPress operating in Linux based servers rather than Windows based servers.
Hopefully your web developer is proficient with WordPress through experience and training. He or she should know the answers to these questions. If not, we routinely reassure our clients on such matters.
And, finally, the CharlesWorks team wishes you and yours a very safe and happy 2020!
Web services providers are really not much different than most trades. Response times can vary widely. Most good tradespeople can give you an idea of when they are going to get a job done for you. If they’re too busy for you then you’d normally just find someone else.
One of the major concerns we hear expressed in the web services field is about the general lack of timely service. Before dealing with a web company you should know if it’s a one man show – which dictates whether they can respond quickly to most maintenance requests.
My belief is that small changes should be done within 3-4 work days – if not sooner. If a web company does not have staff to be able to do this in that time-frame, that should raise a red flag. A one person company will always have issues should several of its clients require service during the same time frame. One person cannot be truly reliable to be there every time you will need them.
Unfortunately for most, they don’t find out the service will be poor until they are experiencing it. Not to worry – just make the switch then. A good company has backup staff on board to see to it you are taken care of. Do what’s best for your business – deal with reliably staffed web companies who will have people to help you when you need it.
We hear lots of hype about how the economy is doing so great these days. However, it isn’t necessarily true for all and many have to watch their spending.
It’s better in YOUR pocket!
One thing to watch is minimum labor/service rates. Checking out how you’re billed for webwork can save you a lot on money over time.
You gain the most advantage for yourself by finding a web company that bills by the minute. Billing by the full hour – or even worse yet – a minimum of more than an hour – is the absolute worst for you as an end web client.
By the minute billing means if a task takes 14 minutes you are billed for 14/60 of the hourly rate. While some complicated website tasks take lots of time – but smaller tasks usually do not take long to do – like changing phone numbers, updating hours, adding or taking down specials, minor modifications to how something looks and the likes of that.
There are companies that will bill you for only the work they do for you – billing you by the minute.
I started doing it that way from the time I started my business in 1998. The business experienced considerable growth. One day, a competitor in my field told me I was “shooting myself in the foot” by charging that way. I ran into him a number of years later. He wasn’t in the web business any more.
There are many companies out there that do business fairly. If you’re paying minimum labor times or so called maintenance plans, then my suggestion is to look for a web company that will treat you fairly. You’ll save a lot of money in the long term.
Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.
Are you paying expensive maintenance fees?
These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.
I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.
In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.
Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.
In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.