by Charles Oropallo | Nov 7, 2018 | Do-It-Yourself, Domains, Internet, Monadnock Shopper News, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Search Engine Optimization (SEO) is the process of raising a site’s ranking with the search engines. Sites can have different rankings on various search engines. Each search engine’s scoring methods vary and are closely guarded secrets. Where you “rank” is how close you are to the top (e.g., 1 vs 100).
No one can promise a #1 placement. Only paying the search engine itself can guarantee that! However, there ARE things that can be done for better placement. Understand that search engines are like artificial intelligence. They “read” the text in a site to gain understanding of what a site is about – much like humans do. They understand context and categorize topics.
There’s no magical trick to gaining website search engine ranking. Plenty of information in a website’s text about its products or services is key. More written info about a topic equals more relevant search results.
While photos help aesthetics, text still “tells” search engines what a site’s about. Don’t be afraid to write in great detail about your products and services. Remember: The more pages there are on a site about a topic – the more relevant the site becomes about that topic.
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team does website design, hosting, search engine optimization (SEO) and related web services.
by Charles Oropallo | Oct 31, 2018 | Domains, Internet, Monadnock Shopper News, Security, SEO, Shopper News, The CW Corner, Website Development
Here’s another scam designed to get you to share your credit card information: the Internet Domain Listing Service. It’s been around many years.
The Domain Listing Service usually involves an invoice you receive either via email or in postal mail. It’s deceptively designed to look like a bill you owe regarding your domain name. There is generally a sense of urgency expressed in it. The invoice coincidentally arrives roughly about the time your domain is due for annual renewal. That’s key to folks falling for it.
What the “service” purportedly offers is listing your domain in places on the web to get your website found – for several hundred dollars or more. We have found little or no evidence of any tangible results for most of these. We’ve actually seen web sites banned in search engines as a result of some “listing” services.
There ARE valid directories on the web that help sites increase search engine ranking. At CharlesWorks we provide this for no additional ongoing inclusion fees.
Carefully read the text in these offerings! It usually reveals that they are just a solicitation and not a required service.
by Charles Oropallo | Oct 24, 2018 | Domains, Internet, Monadnock Shopper News, Security, Shopper News, The CW Corner
There are so many scams out there on the Internet it’s impossible to keep up with them or list them here. Here’s a common one we see nearly every day to possibly hijack your domain name. Your domain name is the unique identifier that gets web visitors to your website – you don’t want to lose it.
Many people receive mail about renewing their domain name. These offerings are designed to look like you owe money to renew domains. In some scams, when you respond to these you may lose your domain. They’re sophisticated and have been around a long time. Reading the text closely usually reveals that they are in fact a solicitation to move your domain elsewhere.
Domain names are usually handled one of two ways. One is through the company you do business with to handle your web needs. They keep the domain locked in a master account of theirs and through that they ensure that the domain name is kept renewed and bill you for that. The other way is for the individual to manage their domain themselves. That method leaves open the possibility of not receiving an email and therefore losing the domain as it expires. Domain expiration allows anyone else to purchase that domain name.
by Charles Oropallo | Oct 17, 2018 | Email, Internet, Monadnock Shopper News, Passwords, Security, Shopper News, The CW Corner
In keeping with the basics, a common issue we see at CharlesWorks involving our web clients in general has to do with passwords.
A trick to remember with passwords is to keep them simple yet complex and different enough so they aren’t easily guessed. A very good way to have a secure password is to use words or combinations of words that mean something to you but not anyone else. It’s also more secure if you use a capital letter where one would not normally be expected. Here’s an example of making a typical word into a secure word just by changing which Letters within the word are capitalized:
PeteRborOugh
Or you could go a step further by using numbers in place of some of the letters so you have both numbers and capital letters:
Pet8Rbor0ugh
To really beef up security, in this example we’ll make it 2 words separated by a hyphen or a number:
hEll064bYe
Using a couple words in this manner will pass the security requirements for many systems. You can use a couple words that you can remember and therefore don’t have to write down anywhere.
Needless to say, post-its on your monitor should be avoided. Hopefully this CharlesWorks tip will help get you away from that habit!
by Charles Oropallo | Oct 3, 2018 | Do-It-Yourself, Domains, Email, Internet, Introduction, Monadnock Shopper News, Passwords, Security, SEO, Shopper News, The CW Corner, Website Development, Website Updates, WordPress
Charles Oropallo, CharlesWorks founder and owner, Peterborough NHWelcome to The CW Corner!
Charles Oropallo from CharlesWorks in Peterborough, NH will be bringing you articles on popular web topics with helpful hints. Most are expected to be simple and some are for the more experienced. All should be useful and educational by many readers. We will address:
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- Passwords with our focus on making them secure – yet easy to remember.
- Common Internet scam information about domain name renewals to perhaps save you a lot of grief going forward.
- More Internet scam information about Directory Listing scams to again save you a lot of grief.
- SEO (Search Engine Optimization) in layman’s language and how it works.
- Current web design products like WordPress – a free content management system for building websites.
- Some information about spam and how you get onto those spammer’s lists.
- Common myths and misconceptions about domain names aimed at helping you protect your online brand.
- The ease (or not) of website self-maintenance for do-it-yourselfers.
- The importance of shopping local and supporting your own community.
- Things to know about email security on your phone or on your computer or on your tablet.
- Website hosting and the advantages to local servers vs cloud storage.
- The occasional pitfalls of having your friends help you with your web needs.
- Reviewing your website now and then.
- A little about email etiquette and things to avoid.
- A common email extortion to ignore.
- Secure Socket layers (SSL) and the surrounding hype.
- Some tips and thoughts about choosing domain names.
- Free counters and issues surrounding most “free” web stuff.
- Info about a common “you need to update your email” scam.
- A brief explanation of “the cloud” as applied to the Internet.
- Social media – Facebook in particular – and how it relates to your web presence.
- How long you have to get site visitor’s attention.
- Who owns your domain and info about domain ownership.
- Checking up on your web content and the minimum needed.
- Checklist to help you find the best web developer.
And more! We’ll try to keep this page updated over time with the topics we cover each week!
There is a lot to share!
Feel free to email Charles with questions/suggestions. Check out The CW Corner each week here to see our new articles!
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team has provided website design, hosting and related web services for thousands of web clients on four continents.
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